FASHION BRAND CONSULTANT
My work with fashion brands focuses on unleashing creativity, refining products, and driving growth. Through expertise in design, product development, and strategic planning, I collaborate closely with each client to craft their brand's unique narrative and style, ensuring they stand out in the competitive fashion landscape while enhancing appeal, efficiency, and profitability.
ABOUT
With over 17 years of experience in women’s fashion brands, including a decade as a Design and Creative Brand Director in Los Angeles, I provide comprehensive consulting services tailored to elevate your brand's success.
Drawing from a diverse background that includes buying experience in both the UK and US markets for renowned brands like Topshop and Free People, I offer a unique and global perspective coupled with adaptable strategies.
My strength lies in close collaboration with cross-functional teams to bring your brand vision to fruition, ensuring product consistency and alignment with market trends and business strategies.
ELEVATING YOUR BRAND
Drive Design Direction and Product Development:
From conceptualization to range building, I lead the charge in steering design direction, product development, and range building to ensure your brand stands out in a competitive market.
Creative Direction and Styling:
I provide expert guidance in creative direction, styling, and conceptualization, shaping merchandising messages and web concepts that resonate with your target audience and enhance brand identity.
Trend Inspiration and Strategic Product Offerings:
Leveraging my expertise, I create compelling color, fabric, and trend inspiration while strategically assorting and structuring product offerings to maximize market appeal and drive sales.
Sourcing and Production:
I efficiently manage the intricacies of sourcing and production ensuring seamless operations.
Competitor Analysis and Market Research:
By conducting thorough competitor analysis and market research, I identify key opportunities and negotiate cost prices to enhance margins and drive profitability.
