CREATIVE BRAND & BUSINESS STRATEGY CONSULTANT

My work with creative businesses and brands focuses on unleashing creativity, refining offerings, and driving growth. With 17+ years of experience in competitive markets, I help businesses across industries—from fashion and lifestyle to local retail and service providers—craft compelling brand narratives that drive results.

ABOUT

A woman with long, wavy red hair sitting on a light-colored, modern sofa in a room with a wooden partition behind her. She is wearing a beige sleeveless jumpsuit, black sandals, and has tattoos on her left forearm. She is sitting with her left hand resting on her knee, looking directly at the camera with a serious expression. There is a large white ceramic vase on the floor to her right, and a green plant with large leaves to her left. The room has white curtains and a dark rug with geometric patterns.

With over 17 years of experience leading creative direction, product development, and brand strategy in fashion, I now work with a broad range of creative businesses—from lifestyle brands to artisan startups—bringing clarity, originality, and commercial impact to every project.

Whether you’re a fashion label or a creative business across industries, I help you define your story, refine your product, and position your business for long-term success.

Drawing from a diverse background that includes buying experience in both the UK and US markets for renowned brands like Topshop and Free People, I offer a unique and global perspective coupled with adaptable strategies.

My strength lies in close collaboration with cross-functional teams to bring your brand vision to fruition, ensuring product consistency and alignment with market trends and business strategies.

ELEVATING YOUR BRAND

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Strategic Brand Development & Positioning: 

From concept to launch, I work with you to shape brand direction, refine your products or services, and create strategies that set you apart in your market. Whether evolving an existing offer or starting fresh, the goal is the same—clarity, connection, and commercial strength.

Creative Direction & Storytelling:

I bring ideas to life through creative direction, styling, and compelling storytelling—ensuring your brand identity is consistent and impactful across web, campaigns, retail, and every customer touchpoint.

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Market Insight & Offer Strategy:

Drawing on deep trend knowledge and market understanding, I develop forward-thinking concepts, colour stories, and product or service structures that keep your brand culturally relevant and commercially sound.

Sourcing, Production & Operations:

For product-based brands, I refine supplier relationships, sourcing, and production processes. For service-based businesses, I optimise operational workflows to maintain quality while scaling efficiently.

A woman wearing a sleeveless white top and jeans, with her hand adjusting the bottom of her top.

Competitor Analysis & Growth Opportunities:

Through targeted research and competitor insight, I uncover market gaps, identify opportunities, and create actionable strategies to strengthen your positioning, margins, and growth potential.

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Stylized black text reading 'Nasty Gal' on a white background.
JC FASHION logo in black and white text
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